Here it is! The first episode of PR and Other Deadly Sins is here. A somewhat rambling but hopefully charming journey into the world of social media, PR and communications as seen through the eyes of two tall and geeky white guys.
Show notes for Episode 1 of PR and Other Deadly Sins
0:00 – Introductions
2:10 – Crime coverage and perceptions of emotionality — how the people observing someone interpret non-verbal cues, whether in a situation like a criminal trial or when someone’s speaking for an organization in crisis
5:30 – Mark talks about Barbara Coloroso and how people choose to behave ethically and how this relates to corporate behaviour
7:00 – Bob rants about the pejorative term “just a PR ploy”
8:30 – Mark talks about the case of a spokesperson for the Cornerstone women’s shelter who, when being interviewed by CBC Radio after a tragic fire, nearly lost Mark’s attention because he was so dispassionate. Discussion ensues of how you modulate and deliver messages in a way that matches the organization and the story being delivered.
13:00 – Discussion about Maple Leaf Foods, which Bob has apparently nicknamed McCain Foods, and their response to the listeriosis crisis. Discussion prompted by an IABC Ottawa event with Linda Smith, a communicator at Maple Leaf Foods.
17:00 – The Maple Leaf discussion continues, and morphs into the Ford Pinto case.
22:00 – How new media / social media tools can enrich the coverage or crises or ongoing controversies, and how those same tools can add to the richness of traditional journalistic coverage. Bob inadvertently compares Mark to chopped liver. That’s the wurst.
24:00 – Extros.
UPDATE FROM BOB: The vigilant Judy Gombita tells me that Linda Smith was a consultant to and not an employee of Maple Leaf during the listeriosis crisis. You can learn more about Smith from her video bio. Thanks to Judy for the clarification.